Craig McAndrews is the former chief strategy officer for Mattress Firm. In his role, he led product development and merchandising strategy, both in-store and online. When he was a regular contributor to The Daily Doze, he shared insights on to how make the mattress buying process a little easier, and what is really important when it comes to selecting your sleep system. Craig’s career in the bedding industry initially began with Sealy’s Stearns & Foster, where he regularly worked with Mattress Firm, giving him the opportunity to witness the company’s special culture first hand. He soon joined the Mattress Firm team as a franchise owner, and played a part in the company’s expansion into Arizona. Later, Craig served in a variety of roles for Mattress Firm; and his passion for helping customers “Sleep Happy” and commitment to sharing his extensive industry knowledge with his teammates have garnered the respect and admiration of coworkers and peers alike. Craig graduated from Stephen F. Austin State University with a bachelor’s degree in marketing. He lives in Houston with his wife April and their two sons Ben and Nate. Best Night’s Sleep: His best nights’ sleep happen at home when he is with his family – and, of course, following a Cowboys win.