It’s clear that 2018 was big for the health and wellness industry. From the green beauty boom to the rise in boutique studios and live streaming fitness classes, cryotherapy and collagen, consumers are more focused on health and wellness than ever before. Economic spending reflects this shift in consumer focus; the global wellness economy grew 6.4% annually from 2012-2015, nearly twice as fast as global economic growth (3.6%).
Emphasis on better sleep will continue to trend into the new year. If 2017 was the year we finally started talking about sleep hygiene, and 2018 was the year we started tracking sleep quality, expect 2019 as the year everyone begins to optimize their sleep.
At last, it seems, we all realized sleep is too important and too vital to miss. Expect to see these “new ideas” become mainstream in the year ahead:
2019 Sleep Trends
“Adaptogen” might be the buzziest wellness word of 2018, but expect these healing herbs to become even more mainstream in 2019.
In early 2018, TIME published an in-depth article on adaptogens. Long used in Chinese and Ayurvedic medicine, these herbs help the body alleviate stress via interactions with the hypothalamic-pituitary-adrenal (HPA) axis and the adrenal system. Rather than mitigate causes of stress, busy consumers turn to these herbs as a way to help their body adapt to what feels unavoidable. As such, adaptogen are now popping up in a variety of products, from supplements to smoothies and teas.
2. Blue Light Gets a Rebrand
After years of scary headlines around the impact of blue light on sleep (think — cancer, insomnia, increased risk for diabetes), look for blue light to go through a major “rebrand” in 2019. Already articles are appearing with new research stating blue light isn’t all bad and is even beneficial for some — including shift workers and those who struggle with seasonal affective disorder (SAD).
Additionally, expect more products than ever to help consumers decrease their own blue light time — or at least limit its detrimental health effects. Apple rolled out a new “Screen Time” feature in November 2018 which tracks smartphone usage and can limit notifications between the hours of 10 p.m. and 7 a.m.
This 2018 holiday season, Instagram influencers are also leaning into the trend of new blue light lenses. Reportedly, these glasses can combat the effects of blue light on eye strain and macular degeneration and help wearers fall asleep faster, although there is limited research to prove any health benefits.
3. Sleep Vacations
In 2018, we also saw the advent of the term “Momcation,” where mothers can take a weekend to get away from the stresses of child-rearing. Except, it seems, a lot of what exhausted Moms want to do is sleep.
It isn’t just new Moms in need of shut-eye. A new study out of Australia reveals women are now at a higher risk for developing a sleep disorder than men. A greater percentage of women (27%) also already suffering from insomnia than men (20%).
With a growing number of women experiencing sleep problems, expect to see more vacations geared toward successful and restorative rest in 2019.
4. Non-Wearable Sleep Trackers
Nearly everyone is wearing some type of health tracker these days, but for those who want to sleep Fitbit-free, there are new non-wearable sleep trackers that may provide more significant insights into the quality of an individual’s sleep. From trackers that go under the mattress to ones that clip to your pillow and sheets, or tech that simply sits nearby on the nightstand, you no longer have to wear a watch to bed to learn how well you do (or don’t) snooze.
Analysts in the wearable technology industry are predicting rapid growth in the industry in the next ten years, with full penetration by 2028, so expect more marketing of these types of technologies to pop up in your ads and streaming commercials.
5. Sleep Coaching and Consultants
Sleep training via a certified sleep coach has long been a service offered to new parents for infant children who have trouble adapting to a sleep schedule. But what about the rest of us who need help falling and staying asleep?
A recent New York Post article highlighted a handful of prominent sleep coaches who charge anywhere between $1,000-$10,000 for their programs, many of which cater to high-powered and super stressed-clientele. Albeit a pricey endeavor, for those who truly struggle with sleeping each night, the result is priceless.
As research into the links of nutrition, fitness, productivity and sleep continues to grow, hiring “sleep trainers” will only become more commonplace. After years of personal trainers, life coaches and nutrition consultants taking center stage, sleep may be the last “private coaching” frontier.
If you’re interested in taking your sleep to the next level, any of the trends above are an excellent way to experiment and find your “best sleep ever” in the new year. For those who don’t believe in trends but still want to improve their sleep, take heart. The best sleep still relies on the timeless classics: an excellent mattress, high-quality sheets, a cool room and a supportive pillow.
About The Author
Lauren Bowling Lauren Bowling is an author, money writer, and the award-winning blogger behind FinancialBestLife.com. Her expertise in real estate and personal finance has been featured in the pages of Redbook and Woman’s Day magazines and on leading online financial news sites including Forbes, The Huffington Post, CNNMoney and U.S. News and World Report. Keep up with her on Instagram @thelaurenbowling.