Kid Heroes

Help Local Foster Kids

Not everyone can be a foster parent, but anyone can help a foster child.

There are more than 415,000 children in foster care in the United States, many of which enter the system with few to no possessions. Many have suffered the effects of poverty, neglect and even abuse. Studies show that for many foster children, these challenges are just beginning.

But it doesn't have to be that way. Mattress Firm has joined forces with local foster care nonprofit partners in the communities we serve in an effort to help foster kids. With your help, we can provide foster children with the little things that often make a big difference — school supplies and sports shoes, clothes that fit properly, or a gift during the holidays.

And it’s not just adults who can help them get the love and care they need. Kids can make a huge impact by volunteering or helping to raise essential items and monetary donations for local nonprofit foster care organizations in their communities, which is why we’re celebrating Kid Heroes.

Nominate a Kid Hero and Win!

May 2-22, 2016

We want to recognize these Kid Heroes and are asking parents and friends to submit a photo of their favorite kid hero giving back to local foster kids for a chance to win!

How to Enter:


From May 2-22, 2016, snap a photo of your kid hero participating in our clothing drive.


Share the photo on Instagram or Twitter using the hashtag #Donate4FosterKids. Be sure to include a photo caption briefly stating why your kid hero wants to help foster kids.
Note: You must have a public profile in order for your entry to be submitted. You can reestablish your privacy settings after publishing your post.


Not on Instagram or Twitter? View our content gallery below to upload your entry directly. Be sure to include your caption!


Share your entry with your friends and ask for votes! Your photo will have a unique URL to make voting easy.

The 5 photos with the highest number of votes will move onto the Finalist round (May 23-29, 2016), and the winner will be announced the week of May 30.

Grand Prize:

$500 Toys “R” Us gift card for the winning child and a $5,000 donation to the local Mattress Firm Foster Kids nonprofit partner of the winner’s choice.

Vote Now!

View our contest gallery and vote for your favorite kid hero. Or, submit your own photo to enter your kid hero to win!

You Can Help Foster Kids!

With your continued support, we strive to help foster kids beat the odds. Learn more about our current collection effort, or even start hosting your own drive today! At our official Mattress Firm Foster Kids website, you can learn more about:

In-store collection drives
Make an online donation
Create a personal fundraising campaign
Learn more about us


Visit the Official Website