A sleep comfort innovator since 1931, Serta has introduced several breakthroughs over the decades, including the iComfort Sleep System's gel memory foam technology and the continuous coil innerspring design. Also, Serta mattress produced the iconic "Counting Sheep", an Advertising Hall of Fame-inducted campaign.

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  • Serta
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    24 Mths Special Financing Learn How.
    SleepTrue Carrollton 10" Firm Mattress
    Motion Separation Motion Separation

    Motion Separation

    The technology in this mattress absorbs tossing and turning to keep your partner’s sleep uninterrupted throughout the night.

    Cooling Technology Cooling Technology

    Cooling Technology

    Better sleep is cool. This technology uses cooling materials and treatments that help this mattress regulate temperature and dissipate heat.

    Eco Friendly Eco Friendly

    Eco Friendly

    Elements in this mattress are sourced from nature—such as latex, cotton or wool—and are free of toxic chemicals.

    Support Support


    Your mattress’ ability to stabilize and distribute weight to help maintain natural spinal alignment.

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