Cara Finger is vice president of brand management for Serta Simmons Bedding, LLC, where she manages brand strategy and product development for the Beautyrest brand. On The Daily Doze, she will share industry insights, Beautyrest brand vision and groundbreaking product updates. Cara brings more than 15 years of experience developing brands and launching innovative products in a variety of industries, including apparel, food and durable goods, at notable Fortune 500 companies. She holds an undergraduate degree in business from the University of Virginia and an MBA from Harvard Business School. When she’s not working on the Beautyrest brand, Cara enjoys spending time with her husband Stephen and their two kids (Mary Adair and James); as a family, they love traveling, attending ballgames and concerts, eating good food and enjoying the great outdoors.
Best Night’s Sleep: As for her best night’s sleep? That is yet to come… Cara is anxiously awaiting her Beautyrest Black Hybrid king mattress set to arrive, after retiring a well-loved Beautyrest Pillowtop queen from Mattress Firm!