What Is ASMR and Does It Affect Sleep? For some people, falling asleep in silence comes naturally. Perhaps they never had a television in their room growing up, so it's easier to fall asleep in a completely quiet room. For many others, sleeping in silence is almost impossible. Those who have trouble snoozing without sound resort to everything from music and sound machines to television or personal tablets. Recently, a new phenomenon called autonomous sensory meridian response (ASMR ) has made a splash in the world of sleep, and viewers on YouTube can't get enough of it.