Rethinking the Hybrid Mattress
In the mattress industry, it can be hard to get people excited about a new product. Even if the technology is the most cutting-edge, the basic structure of a mattress means that all of the high-end bells and whistles are enclosed in fabric. The differences can be difficult to discern at a glance, especially in a showroom full of similarly-sized rectangles with confusing labels.
That’s why our team decided to rethink everything when we were designing the Beautyrest Black Hybrid collection. Not only did we pack in all of the latest mattress technology, we focused on innovation from the outside in.
The difference is clear when you first see the product at a Mattress Firm store – before you notice the technology or the comfort, you’ll see a design that’s more reminiscent of high fashion or the interior of a luxury car. This striking design, including a sophisticated diamond pattern on the border, is carried throughout the entire mattress set.
We also took care to think through the feel of the outside fabric – our superior high-stretch knit fabric cover is designed to form to your individual shape. Before you even lay down on it, you’ll know that there’s something different about these beds.
(A close-up of the Micro Diamond™ Memory Foam)
The new Beautyrest Black Hybrid collection carries forward this spirit of innovation with everything that is packed inside, and it’s immediately noticeable when you lay down on it for the first time.But of course, we couldn’t stop on the outside. Beautyrest has prided itself on being at the forefront of mattress innovations, and we’ve worked hard to make innovation part of our DNA. In fact, in 2008 we pioneered the first hybrid mattress in the industry by fusing memory foam and Pocketed Coil® technology in our Beautyrest NxG ™.
Hybrid mattresses are popular because they combine the support of innersprings with the comfort of memory foam. We’ve gone even further by infusing the memory foam with highly conductive micro-diamonds that help move heat away from the body. It’s also cool to the touch, because we’ve added a new breathable gel technology to the surface of the memory foam.
As you lie down on the mattress a few minutes longer, you’ll begin to feel the effects of the next layer below the memory foam – our supportive Advanced Pocketed Coil™ technology. Exclusive to the Beautyrest Black collection, these patented triple-stranded Pocketed Coil springs are designed to offer localized pressure relief, motion separation and individualized back support. You won’t notice this in the store, but the coils are also engineered for long-lasting durability.
Our Beautyrest Black Hybrid line includes the Clermont™, the Gladney™ and the Alcove™; and the Beautyrest Black Hybrid Plus models are called the Wellington™, the Tolliver™ and the Jennings™. If you choose to test one of these beds in-store, we’re confident that you’ll be impressed with both their dramatic look and unique comfort.
Have you been to your local Mattress Firm location and laid on one of our Beautyrest Black Hybrid or Hybrid Plus mattresses? If so, what did you think? Tell us in the comments below!