Then & Now: 4 Ways Our Shopping Habits Have Changed Since the 80s
There's no doubt a lot has changed since the 1980s. From the price of milk to the type of cars we drive, so much is different about the way we live and the way we work — even the way we shop has changed.
To see just how much our lives have been altered in the last 30+ years, Mattress Firm conducted a survey of more than 2,000 consumers. And, the results are surprise:
4 Ways Our Shopping Habits Have Changed Since the 1980s
1. Shopping Online is Here to Stay
According to Mattress Firm's survey, 50 percent of respondents would rather shop online simply due to convenience. In the 80s, you had to shop in store. In fact, going to the mall was as much about getting the things you need as it was a social activity. Now, we are moving so fast that the internet is our preferred shopping method — at least half of the time.
2. Women Are Still From Venus, and Men Are Still From Mars
Of the women surveyed, 16 percent say their biggest influence in a purchasing decision is having shopped at the store previously, as opposed to only 7.5 percent of men. While men are three times more likely to take the word of a celebrity when making a big ticket purchase, women don't value celebrity opinion as highly. Clearly, the differences between men and women have not changed.
3. Influencers Are the New "Word of Mouth"
While nearly 14 percent of Baby Boomers still enjoy reading their Sunday paper, 50 percent of people now use online reviews to help influence their purchasing decisions. From Twitter to Instagram, Facebook to Snapchat, online product reviews are a dime a dozen and always at our finger tips — literally.
4. Tech is King
While men are more likely to purchase a product if it offers new technology, more than 18 percent of women will consider a purchase for the same reason. When it comes to offering new technology, we are all highly influenced by the prospect of something different and exciting. Just think about your craving for a new smart phone every time a new model is revealed — most of us didn't even have cell phone in the 80s let alone use our face or fingerprint to unlock our screens.
The last thirty years certainly has changed the way we think and how we use our purchasing power. From shopping in-store to online, or even in an app, we now rely on technology more than ever to show us what's new and where to buy it. If it only took 30 year to come this far, image how we'll be shopping in 2050!