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#FreeYourBed Official Rules


  1. ELIGIBILITY: Mattress Firm’s “#FreeYourBedhead” Instagram contest (the "Contest") is open only to legal residents of the 50 United States and the District of Columbia. Participants must be at least eighteen (18) years of age at the time of entry and have an Instagram account to be eligible. Employees, officers and directors of Mattress Firm, Inc. (the “Sponsor”) and its parent companies, subsidiaries, affiliates, franchisees, advertising and promotion agencies, or law firms (collectively, the “Contest Entities”), and the immediate family members of any such employee, officer or director, and any person residing in their same households, whether or not related, are not eligible to participate in the Contest or win a Prize. The term “immediate family member” includes spouses, un-married partners, parents, grandparents, siblings, children, and grandchildren and their respective spouses, regardless of where they reside. By entering the Contest, participants agree to accept and be bound by all terms of these Official Rules and Mattress Firm’s decisions. The Contest is subject to all federal, state and local laws and regulations and is void wherever prohibited by law.
  2. SPONSOR: Mattress Firm, Inc., 10201 South Main Street, Houston, Texas 77025 (“Mattress Firm,” “Sponsor” or the “Company”). The Contest is in no way sponsored, endorsed or administered by or associated with Instagram. By entering, you understand that you are providing your information to Mattress Firm, and not to Instagram.
  3. AGREEMENT TO OFFICIAL RULES: Entry in the Contest constitutes participant’s full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Winning a Prize is contingent upon fulfilling all requirements set forth herein.
  4. ENTRY PERIOD: The Contest begins at 9:00 a.m. central time (“CT”) on Monday, Sept. 28, 2020 and concludes at 11:59 p.m. CT on Wednesday, Sept. 30, 2020 (referred to hereafter as the “Entry Period”). The Contest is a three (3) day promotion.  A random drawing will be conducted from all eligible entries received during the Entry Period.  Entries submitted prior to or after the applicable Entry Period will be disqualified.
    During the Entry Period, you may enter the Contest by following @MattressFirm on Instagram, sharing a picture or video tagging @MattressFirm, using the hashtag #FreeYourBedhead on Instagram showing your bed head hair, as a representation of how restlessly you sleep and why you deserve to be one of the winners of the prize  AND making such picture or video publicly viewable on Instagram. You must take all of the foregoing actions during the Entry Period for your entry to be considered valid.

    For the Entry Period, all eligible Entries received must be received by 11:59 p.m. CT on Wednesday, Sept. 30, 2020 to be eligible for the random drawing. The clock used by Instagram will be the official clock for the Contest.

    Use of computer programs and other automatic means to enter the Contest is prohibited and will result in disqualification. Normal Internet access and usage charges imposed by your online service may apply.

    Any attempt by any entrant to obtain more than the permitted number of Entries by using multiple and/or different identities, Instagram accounts, registrations, addresses or any other method will void all of that entrant’s Entries and that entrant may be disqualified at Sponsor’s discretion. None of the Contest Entities shall be responsible for misdirected, incomplete, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmissions or other errors or problems which may limit a participant’s ability to participate in the Contest or damage to a user’s system as a result of participation in the Contest or downloading of any information necessary to participate in the Contest. False or deceptive entries or acts, as determined by Sponsor or Promoter, will render the entrant ineligible. Sponsor reserves the right, in its sole discretion, to cancel or modify the Contest should any computer virus, malfunction or other cause beyond their control corrupt the administration, security or proper operation of the Contest. All entries become the property of Sponsor and will not be returned. All entries must be submitted in the name of an individual person and a prize can only be awarded to the person whose name is on or corresponds to each winning entry. Unclaimed prizes may not be awarded.

  6. HOW TO WIN: during the Contest, Mattress Firm will randomly select five (5) winners from among all eligible entries received during the applicable the Entry Period.  Drawings will be on or about Thursday, Oct. 1, 2020.

    The potential winners will be notified through a comment on the original post on Instagram, tagged in the applicable Mattress Firm story on Instagram. Within twenty-four (24) hours after notification is sent, the potential winners must respond on Instagram confirming eligibility and acceptance of the Prize to become a “Winner.” If a potential winner do not submit a timely reply, an alternate winner may be selected at Sponsor’s sole discretion. Notification is deemed sent when the comment is posted by Sponsor. All decisions of Sponsor in all matters relating to the Contest are final and binding. With respect to the Contest, the odds of winning a Prize for depends on the number of eligible entries received during the Entry Period. Sponsor may elect, at its sole discretion, to select an alternate winners from eligible entries, if potential winners fails to respond to notification attempt within the stated time period, or in the event the potential winners declines the Prize. If no eligible Winners can be identified after reasonable attempts, Prize may not be awarded.

  7. PRIZES: Five (5) PureCare Sleep Kit $127.99 each, having a total ARV of $639.95. One (1) winner will be selected at random in this Contest for each Prize.

    Limit: one (1) prize per person. Prizes are nontransferable, and no substitutions or cash redemptions will be made, other than as provided herein. Sponsor reserves the right to substitute a prize, in whole or in part, of equal or greater monetary value if a prize cannot be awarded, in whole or in part, as described for any reason. The reporting and payment of any tax liabilities incurred by the entrant as a result of this Contest and any Prize won are the sole responsibility of the entrant. Unclaimed prizes may not be awarded.

  8. GENERAL CONDITIONS, RELEASE, INDEMNIFICATION AND LIMITATIONS OF LIABILITY: By entering the Contest, entrants agree to release, indemnify, hold harmless and defend the Contest Entities and Instagram from any and all liability claims or actions of any kind whatsoever for injuries, damages or losses to persons (including wrongful death) and property which may be sustained in connection with the receipt, ownership, possession or use of the Prize by Winner and/or other users of the Prize, or while winner and/or guest or user of the Prize is preparing for, participating in, and/or traveling to or from any prize-related activity. The Contest Entities expressly disclaim any responsibility or liability for injury or loss to any person or property relating to the delivery, acceptance, possession and/or subsequent use or misuse of the Prize awarded. In the event more Winner notifications are issued, or more winning Prize claims are received, than the number of Prizes set forth in these Official Rules due to computer, printing, seeding, human, or other error or problem, Sponsor may select an alternate winner to award the proper number of Prizes as set forth in these Official Rules. In the event of sabotage, acts of God, computer virus or other events or causes beyond the Sponsor’s reasonable control, which corrupt the integrity, administration, security or proper operation of the Contest, Sponsor reserves the right to cancel or suspend the Contest. In the event of cancellation, Prize will be awarded from among all eligible, non-suspect entries received prior to the event requiring such cancellation. As a condition of entering the Contest, entrant hereby RELEASES, WAIVES, DISCHARGES AND COVENANTS NOT TO SUE ANY CONTEST ENTITY, INCLUDING INSTAGRAM, MATTRESS FIRM, INC AND ITS AFFILIATES FOR ANY AND ALL LOSS OR DAMAGE, AND/OR ANY CLAIM OR DEMANDS THEREFORE, ON ACCOUNT OF TAXES OWED OR INJURY TO THE PERSON (INCLUDING WRONGFUL DEATH) OR PROPERTY ARISING OUT OF OR RELATED TO USE, OWNERSHIP OR RECEIPT OF THE PRIZE AND/OR TRAVELING TO OR FROM ANY PRIZE-RELATED ACTIVITY, WHETHER CAUSED BY THE NEGLIGENCE OF A CONTEST ENTITY OR OTHERWISE.
  9. DISPUTES: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of any Contest entrant and Sponsor, shall be governed by, and construed in accordance with the laws of the State of Texas, without giving effect to any choice of law or conflict of law rules or provisions (whether of Texas, or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than Texas. In any action brought to enforce the obligation or right of any party hereunder, they consent to personal jurisdiction and venue in any court of appropriate jurisdiction in Houston, Harris County, Texas, USA. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. If any such provision is determined to be invalid or otherwise unenforceable, these Official Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.
  10. PRIVACY STATEMENT/DATA COLLECTION & USE/RELEASE. The information submitted by all entrants will be available to Mattress Firm for use. For more information on how this information may be used by the Company, please read its Privacy Policy, which can be found at addition, by entering this Contest, you agree that Mattress Firm may use the information you provide to contact you from time to time regarding special offers and promotions it thinks may be of interest to you and for other marketing and business purposes. By entering the Contest, entrant agrees to the use by Mattress Firm and its designees of his/her name, city and state of residence, and photograph/likeness/voice for advertising, promotional and other purposes, worldwide and in perpetuity, in any and all forms of media, now known or hereafter devised (including and without limitation, the Internet) without additional compensation or permission, except where prohibited by law. 
  11. OFFICIAL RULES AND SWEEPSTAKES RESULTS: To request a copy of the Official Rules or the names of the winners, send a self-addressed, stamped envelope to: Mattress Firm, Mattress Firm’s #FreeYourBedhead Contest – Official Rules/Results, 10201 South Main Street, Houston, Texas 77025. Only one request per envelope.

    Requests for copies of the Official Rules and list of winners must be received by 11:59 p.m. on December 31, 2020.