NO PURCHASE, APPLICATION, OR USE OF MATTRESS FIRM PRODUCTS OR SERVICES IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. ELIGIBILITY: Mattress Firm’s “Purple Rejuvenate Royale 2026 Giveaway” Instagram Giveaway (the "Sweepstakes") is open only to legal residents of the 48 continental United States and the District of Columbia. Participants must be at least eighteen (18) years of age at the time of entry and have an Instagram account to be eligible. Employees, officers and directors of Mattress Firm, Inc. (the “Sponsor”) and their parent companies, subsidiaries, affiliates, franchisees, advertising and promotion agencies, or law firms (collectively, the “Sweepstakes Entities”), and the immediate family members of any such employee, officer or director, and any person residing in their same households, whether or not related, are not eligible to participate in the Sweepstakes or win a Prize. The term “immediate family member” includes spouses, un-married partners, parents, grandparents, siblings, children, and grandchildren and their respective spouses, regardless of where they reside. By entering the Sweepstakes, participants agree to accept and be bound by all terms of these Official Rules and Mattress Firm’s decisions. The Sweepstakes is subject to all federal, state and local laws and regulations and is void wherever prohibited by law.

2. SPONSOR: Mattress Firm, Inc., 3250 Briarpark Dr., Suite 400, Houston, TX 77042 (“Mattress Firm,” “Sponsor” or the “Company”). Purple is a registered trademark of its respective owner and is used for prize identification purposes only. Purple is not a sponsor, administrator, or promoter of this Sweepstakes. The Sweepstakes is in no way sponsored, endorsed or administered by or associated with Instagram. Entrants hereby release Instagram from any and all liability arising from or related to the Sweepstakes. By entering, you understand that you are providing your information to Mattress Firm, and not to Instagram.

3. AGREEMENT TO OFFICIAL RULES: Entry in the Sweepstakes constitutes participant’s full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Winning a Prize is contingent upon fulfilling all requirements set forth herein.

4. ENTRY PERIOD: Entries submitted prior to or after the Sweepstakes Period will be disqualified.

a. The Entry Period will begin at 9:00 a.m. CST on Wednesday, May 6, 2026 and concludes at 12:00 p.m. CST on Friday, May 8, 2026 (the “Sweepstakes Period”).

5. HOW TO ENTER:

· During the Sweepstakes Period, you may enter by one (1) comment, following @MattressFirm and @Purple on Instagram, and tagging one (1) Instagram handle. There is no limit on the number of eligible entries that may be submitted during the Sweepstakes Period, provided each entry otherwise complies with these Official Rules.

· Sweepstakes entry is only valid if submitted during the Sweepstakes Period listed above.

All eligible Entries received during the Sweepstakes Period must be received within the timeframes of the Sweepstakes periods listed above to be eligible for the random drawings. The clock used by Instagram will be the official clock for the Sweepstakes.

Use of computer programs and other automatic means to enter the Sweepstakes is prohibited and will result in disqualification. Normal Internet access and usage charges imposed by your online service may apply.

Any attempt by any entrant to submit Entries using multiple and/or different identities, registrations, addresses or any other method in violation of these Official Rules may result in disqualification at Sponsor’s discretion. None of the Sweepstakes Entities shall be responsible for misdirected, incomplete, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmissions or other errors or problems which may limit a participant’s ability to participate in the Sweepstakes or damage to a user’s system as a result of participation in the Sweepstakes or downloading of any information necessary to participate in the Sweepstakes. False or deceptive entries or acts, as determined by Sponsor, will render the entrant ineligible. Sponsor reserves the right, in its sole discretion, to cancel or modify the Sweepstakes should any computer virus, malfunction or other cause beyond their control corrupt the administration, security or proper operation of the Sweepstakes. All entries become the property of Sponsor and will not be returned. All entries must be submitted in the name of an individual person, and a prize can only be awarded to the person whose name is on or corresponds to each winning entry. If a Prize is unclaimed or forfeited, Sponsor reserves the right, in its sole discretion, to select an alternate winner or not award the Prize.

6. HOW TO WIN: The Sponsor will randomly select one (1) winner from among all eligible entries received to date on or around the following date:

· Friday, May 8, 2026, following the conclusion of the Sweepstakes Period.

· The potential winner(s) will be notified a Direct Message (“DM”) from @MattressFirm to claim their prize. Within forty-eight (48) hours after notification is sent, the potential winner must respond on Instagram confirming eligibility and acceptance of the Prize to become a “Winner.” If a potential winner does not submit a timely reply, an alternate winner may be selected at Sponsor’s sole discretion. Notification is deemed sent when the comment is posted by Sponsor. All decisions of Sponsor in all matters relating to the Sweepstakes are final and binding. The odds of winning a Prize depend on the number of eligible entries received during the Sweepstakes Period. Sponsor may elect, at its sole discretion, to select an alternate winner from eligible entries, if the Prize or Prize notification is returned as undeliverable, the potential winner fails to respond to notification attempt within the stated time period, or in the event the potential winner declines the Prize. If no eligible Winner can be identified after reasonable attempts, Prize may not be awarded.

7. PRIZE: The reporting and payment of any tax liabilities incurred by the entrant as a result of this Sweepstakes and any Prize won are the sole responsibility of the entrant. For any prizes awarded, Sponsor will issue an IRS Form 1099‑MISC and winner must provide a completed Form W‑9. Prize value remains taxable income to the winner even if no Form 1099-MISC is issued. No substitution or transfer of Prize or cash redemptions permitted by Winner without Sponsor’s consent. Unclaimed prizes may not be awarded. Prizes include:

· Prize: The total approximate retail value of the one (1) prize totals $6999.00:

Prize Details and Restrictions: Mattress size, firmness, and available configurations shall be determined by Sponsor in its sole discretion, subject to availability. Prize includes standard ground delivery within the forty‑eight (48) contiguous United States only. Winner is responsible for any access issues, removal of existing bedding, or additional delivery fees not expressly included. Sponsor is not responsible for delays outside its reasonable control.

8. GENERAL CONDITIONS, RELEASE, INDEMNIFICATION AND LIMITATIONS OF LIABILITY: By entering the Sweepstakes, entrants agree to release, indemnify, hold harmless and defend the Sweepstakes Entities, Instagram, from any and all liability claims or actions of any kind whatsoever for injuries, damages or losses to persons (including wrongful death) and property which may be sustained in connection with the receipt, ownership, possession or use of the Prize by Winner and/or other users of the Prize, or while winner and/or guest or user of the Prize is preparing for, participating in, and/or traveling to or from any prize-related activity. The Sweepstakes Entities expressly disclaim any responsibility or liability for injury or loss to any person or property relating to the delivery, acceptance, possession and/or subsequent use or misuse of the Prize awarded. In the event more Winner notifications are issued, or more winning Prize claims are received, than the number of Prizes set forth in these Official Rules due to computer, printing, seeding, human, or other error or problem, Sponsor may select an alternate winner to award the proper number of Prizes as set forth in these Official Rules. In the event of sabotage, acts of God, computer virus or other events or causes beyond the Sponsor’s reasonable control, which corrupt the integrity, administration, security or proper operation of the Sweepstakes, Sponsor reserves the right to cancel or suspend the Sweepstakes. In the event of cancellation, Prize will be awarded from among all eligible, non-suspect entries received prior to the event requiring such cancellation. Any modification, suspension, or cancellation of the Sweepstakes, including changes to the Sweepstakes Period, entry requirements, or prize fulfillment, will be communicated via Sponsor’s official Instagram account. Asa condition of entering the Sweepstakes, entrant hereby RELEASES, WAIVES, DISCHARGES AND COVENANTS NOT TO SUE ANY SWEEPSTAKES ENTITY, INCLUDING INSTAGRAM, MATTRESS FIRM, INC AND ITS AFFILIATES FOR ANY AND ALL LOSS OR DAMAGE, AND/OR ANY CLAIM OR DEMANDS THEREFORE, ON ACCOUNT OF TAXES OWED OR INJURY TO THE PERSON (INCLUDING WRONGFUL DEATH) OR PROPERTY ARISING OUT OF OR RELATED TO USE, OWNERSHIP OR RECEIPT OF THE PRIZE AND/OR TRAVELING TO OR FROM ANY PRIZE-RELATED ACTIVITY, WHETHER CAUSED BY THE NEGLIGENCE OF A SWEEPSTAKES ENTITY OR OTHERWISE.

9. DISPUTES: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of any Sweepstakes entrant and Sponsor shall be governed by, and construed in accordance with the laws of the State of Texas, without giving effect to any choice of law or conflict of law rules or provisions (whether of Texas, or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than Texas. In any action brought to enforce the obligation or right of any party hereunder, they consent to personal jurisdiction and venue in any court of appropriate jurisdiction in Houston, Harris County, Texas, USA. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. If any such provision is determined to be invalid or otherwise unenforceable, these Official Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.

10. PRIVACY STATEMENT/DATA COLLECTION & USE/RELEASE. The information submitted by all entrants will be available to Mattress Firm. For more information on how this information may be used by the Company, please read its Privacy Policy, which can be found at https://www.mattressfirm.com/privacy-policy.html. In addition, by entering this Sweepstakes, you agree that Mattress Firm may use the information you provide to contact you from time to time regarding special offers and promotions it thinks may be of interest to you and for other marketing and business purposes. By entering the Sweepstakes, entrant agrees, except where prohibited by law, to the use by Mattress Firm and its designees of his/her name, city and state of residence, and photograph/likeness/voice for advertising, promotional and other purposes, worldwide and in perpetuity, in any and all forms of media, now known or hereafter devised (including and without limitation, the Internet) without additional compensation or permission.

11. OFFICIAL RULES AND SWEEPSTAKES RESULTS: To request a copy of the Official Rules or the names of the winners, send a self-addressed, stamped envelope to: Mattress Firm, Mattress Firm’s Purple Rejuvenate Royale 2026 Giveaway – Official Rules/Results, 3250 Briarpark Dr., Suite 400, Houston, TX 77042. Only one request per envelope.

Requests for copies of the Official Rules and the winners list must be received by 11:59 p.m. on May 22, 2026.