LittleVictories_Blog_640x400
Community & Culture

Mattress Firm Foster Kids to Celebrate “Little Victories”

As someone who has worked closely with foster care advocates for more than a decade, I’ve seen firsthand that little things can make a big difference for foster children and their families. Sometimes, the small victories are what life is all about – a clean plate, sleeping through the night, picking up the toys; each accomplishment is an important step as children grow up to be mature adults and is a victory worth celebrating.

It’s no different for foster parents. These small victories are just as important and the children in their care are just as worthy of being rewarded. Little victories can range from a foster child eating her vegetables for the first time to tying her shoes.

Mattress Firm Foster Kids’ “Little Victories”


Mattress Firm wants to use our reach to share the stories of these little victories with our supporters, and that’s why we’re proud to announce our new Mattress Firm Foster Kids “Little Victories” campaign. By celebrating these important moments, we hope to ensure that there are more of them in the future.

This campaign makes me think of our advocate, world champion gymnast Simone Biles. I’m sure she considers her gold medals and trophies to be her biggest accomplishments, but her foster parents might have felt the same kind of pride when she got her first A on a spelling test as they did last summer in Rio de Janeiro.

In short, every step of a foster child’s journey is important and deserves to be celebrated.

How You Can Help


From October 2 – 31, Mattress Firm is asking parents to share videos and photos on social media of their foster child’s “little victories.” Mattress Firm Foster Kids will collect footage using the hashtag #MFFKVictories.

For example, you could share video of practicing their reading, learning to tie their shoelaces, losing their first tooth, eating vegetables for the first time or being helpful in class on a difficult day.

Since joining the Mattress Firm team in 2004, I’m proud to have helped shape their platform to better shine a light on the nearly half a million foster children currently in the care of foster families across the country.

I hope you join me, Simone and Mattress Firm as we continue to pledge our support to foster families across the country and shine a light on little victories – no matter how big or small.

In addition to helping us promote small victories using #MFFKVictories, you can learn more about how you can join Mattress Firm in making a difference in the lives of foster children in your community by visiting  Mattress Firm Foster Kids website.

Thank you for your support, and I look forward to seeing the videos and pictures of your children accomplishing little things in a big way!

You Might Also Like

Mattress Firm 12 Days of Dreamcember
Community & Culture
The 12 Days of DREAMcemberMattress Firm’s excited to announce its second annual DREAMcember, happening this holiday season! The holidays are a time focused on gifts, giving, and spending quality moments with family. Mattress Firm wants to give back to its family (aka our customers) during the holiday season by doing its own play on the ‘12 Days of Christmas.’ During the month of December, we’ll be giving away the fun sleep products below! Check out our Instagram for your chance to win.
Blog_640x400_May23_Scared.jpg
Community & Culture
8 Sleep Superstitions to Put to RestDid you have difficulty sleeping last night? Perhaps it’s because you changed your bedding on Friday or turned your mattress last Sunday.
Important Message from Mattress Firm about COVID-19 Coronavirus
Community & Culture
Shop Confidently at Mattress FirmAt Mattress Firm, we are committed to protecting our associates, customers and the communities we serve. As states across the country begin to reopen, most of our stores have too. It’s the same Mattress Firm you’ve always trusted, with new enhancements to maintain a safe and healthy shopping environment so you can confidently shop for essential sleep products. Visit our store locator to find phone only, contactless options and open store locations near you.
header art for Are You Sleeping?
Community & Culture
Listen Now to Mattress Firm’s New Podcast "Are You Sleeping?"Mattress Firm is proud to announce “Are You Sleeping?” its first-ever podcast series, in partnership with Vox Media’s Vox Creative.
4.5Feed_PreCampaign.jpg
Community & Culture
Dads & Grads SweepstakesEnter the latest Mattress Firm sweepstakes for your chance to win free bed essentials.
black friday mattress_blog_640x400
Community & Culture
8 Famous Nappers in HistoryWho says naps are for infants and kindergartners? Studies show that mid-day naps can improve your mood and boost productivity.
Positive_change_640x400
Community & Culture
Positive Change Through Better Sleep*This post was originally published on LinkedIn in May 2019 by Sunni Goodman, Mattress Firm Vice President of Communications and Customer Experience, as part of National Foster Care Month.*
Mattress Firm_The Daily Doze_Moving Preparation.png
Community & Culture
3 Simple Steps Before You Move to Your New Home: Keep, Replace, DonateAccording to the American Moving & Storage Association, in 2013 approximately 15.3 million households packed their belongings and moved. Not surprisingly, 40 percent of the moves took place during the summer months, peak moving season. If moving, you likely know it’s one of the most stressful life moments next to marriage and having a baby.
home_640x400
Community & Culture
Moving 101: The EssentialsA quick search for “Moving Essentials” yields more than 22 million results. But what’s really necessary to survive a move? If it’s been a while since your last move, here is some advice from my recent move this year. From packing supplies to transportation, I’ve put together a list of the five must-have moving essentials to help make your move as smooth as possible.