Why Purple? Well, why not? The Purple® Mattress has managed to put everything into an undeniably comfortable mattress at a price you won’t believe. Featuring breathable materials, a unique grid top layer, memory foam and zero-motion technology, Purple mattresses are designed to fit everyone’s needs. Whether you share the bed, can’t choose between soft and firm, or switch from belly to back all night, the Purple Bed was created to adapt to you. Choose from such Purple accessories as an adjustable bed, platform frames, pillows, sheets and mattress protectors and let science tuck you in.