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With a focus on technology to help you sleep your best, every bed in the Serta® lineup is designed to give you comfort that lasts all night.

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A sleep comfort innovator since 1931, Serta has introduced several breakthroughs over the decades, including the iComfort Sleep System's gel memory foam technology and the continuous coil innerspring design. Also, Serta mattress produced the iconic "Counting Sheep", an Advertising Hall of Fame-inducted campaign.